Etisalat by e& is striking the Emirati ooh scene once again. But this time is collaborating with Samsung in the “Samsung Festival.” If you’re asking why SAMSUNG in specific? Samsung is currently Etisalat UAE's strategic smart device supplier, adding enormous value for its consumers while satisfying all of their device needs thanks to its lead in new technology and flagship sales in the UAE. Regards the billboard design, it shows what the devices such as phones, tablets, TV screens, and TWS headphones you may purchase within the offer with a discount of up to 80% are, and the message of the campaign is “discounts never like before” to urge the shopper to join the festival and enjoy the top-notch flagship devises with a discount. With an exciting man jumping in the air to show how the festival will be so trendy and exciting. The campaign was displayed on a digital screen during the third week of June on Dubai roads.