Cartier is back on UAE’s OOH Arena, featuring the stunning, subtle and instantly recognizable Lily Collins. The new campaign announces the launch of the latest Clash de Cartier collection, which is perfectly embodied by Lily Collins’ free, energetic and authentic spirit.
Following their preceding appearance on Dubai’s Billboards, the luxury brand showcases the Clash de Cartier collection in the most versatile way possible. As Cartier’s new ambassador, Lily Collins definitely fulfills the House’s ambitions and mirrors the signature duality of the Clash de Cartier. The ad spaces host snapshots from Lily Collins’ Cartier shoot, alongside visuals of the collection's most beautiful pieces like the CLASH DE CARTIER BRACELET as well as the CLASH DE CARTIER RING. Lastly, the ad copy notes the campaign and brand name.
The Clash de Cartier campaign struck Dubai’s billboards in the third week of June upon Hoardings.
OOH Size: Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign
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