Last January, we welcomed the new OOH advertiser Fridal to the Egyptian outdoor advertising scene. They presented their brand Frida in a quite strategic campaign across Greater Cairo. They followed their first appearance on the OOH media with another one in May. this campaign was a mix of branding and sales objectives, as they used encouraging words to inspire the audiences of the real essence of the brand, “Cheerfulness, Confidence, and Quality” showing more maturity of the brand in a short time.

And now, Frida is coming back on the billboards, seems they like the return on investments in the OOH media! Indeed, we all know how it affects our buying behaviours. Worth mentioning, that the brand is running OOH media campaigns alongside the online marketing activities, the perfect marketing multichannel bundle to sell more.




The brand gains more experience in the media, and this campaign shows more elegance and clarity in terms of visual content which is suitable for such a line of products. The products show is more catchy and tempting than before, especially since we are in the summer season, it makes more sense to think more about such a kind of products, either the personal care ones or even the home care.

The campaign runs on traditional OOH and DOOH, though it doesn’t blast the market with faces, standing still, strategically distributed, and well targeting.



[AD] Fridal is committed to being one of the most socially responsible and sustainable companies in Egypt, Fridal’s Employees, brands, and operations work together to make that difference evident. This commitment mainly embraced the responsibility towards the environment by “going green”, by installing 38 solar pumps, pumping water from wells into our elevated reservoirs, and irrigating the land using gravity. Fridal’s sustainable ambitions were continued by building a fully equipped residential village hosting 500 people. You can learn more via   https://fridalfcp.com/

[AD] This July, OUTSITE OOH Media Agency offering the Egyptian market a new OOH technique of DOOH, multi-screens synchronized broadcast, the famous technique of the iconic OOH spots in the New York Times Square, and Riyadh Boulevard… Zayed Digital Boards is the new hitting medium of OUTSITE, with three screens in one place and different orientations, Big landscape one and two portrait screens, all playing one ad spot simultaneously.

ZDB is located in Zayed City, opposite Hyperone on the 26th of July axis. The medium is impressively running now as it hosts this campaign right now, it adds a charming perception to the OOH ads of any industry or brand. To book your spot on Zayed Digital Boards is so easy; just follow this link:https://outsiteooh.com/lastform/2

To know more about Frida's new campaign, visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company, and analysis system in Cairo, and Dubai, to gather details regarding the campaign budgets, types, kinds, locations, and more.

Campaign Credits

Industry: Cosmetics & Personal Care | Home Care Products

Brand: Frida

Advertiser: Fridal Group

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Zayed Digital Boards (ZDB)

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