Following their prior appearance featuring their Summer Sales, Dubai Summer Sales (DSS) is back on UAE’s billboards, encouraging the audience to come together and get festive with family and friends over one-of-a-kind and exclusive deals and experiences over this upcoming Eid Al Adha. The ad copy hosts the campaign name “Big Eid Eat” and the campaign slogan “Get Festive This Big Eid” upon a dining table brimming with delicious foods and fruits. The ad copy also mentions the dates (6 - 12 July) on which the audience can enjoy such exclusive food deals and experiences. Lastly, the brand subtly mentions its social media handles, hashtags, and website in the ad space. DSS’s campaign is relatively new, having been released in the first week of July in the form of digital screens.
