After spreading the spirits of togetherness on UAE’s billboards, Etisalat by e& is back, disclosing their bewildering Freedom Plans Etisalat’s ad spaces host a visual of a man using his phone while subscribed to Etisalat’s Freedom Plans, encased in a red infinity sign, indicating the unlimited data and calls one gets when subscribed. The ads reflect their new brand identity created with the launch of the new brand identity “e&”, utilizing dark red tones alongside black, which are both very visible and noticeable colours that are associated with energy and power. The ads host the new brand logo, which notes “Etisalat by e&”. The new brand strategy is accurately represented in the new freedom plans, as the brand aims to enhance customer experiences as well as creating innovative and breakthrough technologies. The “Freedom Plans” campaign struck Dubai’s Billboards in the second week of June on Bridge billboards and Digital Screens.
