Just a few days after their Calvin Klein campaign, Club Apparel fires off another OOH campaign in Dubai for Nessa, the platform for many cosmetics. By providing an all-in-one technology solution for buying skincare and makeup goods, Nessa strives to inform and inspire the typical beauty lover. They offer a fresh purchasing experience in the Middle East as a social commerce platform, where one can follow their favorite artists, learn about skincare and beauty techniques, and buy items all in one place. Nessa announces that they have “220+ Beauty Brands” and “Same Day Delivery”, tempting buyers to try out their vast array of “makeup, skincare, haircare and fragrance”, which can be bought through “Nessa.com” as they script in a huge-sized, bold font on the visuals. Two beautiful women smile widely in their flawless makeup looks, against a baby pink background for a feminine feel. This campaign soared over Dubai’s roads in the second week of June on Hoarding billboards.
