SODIC is back on Cairo’s billboards, following their prior campaign, featuring Karmell’s ongoing campaign, highlighting their iconic Californian-designed homes. The recurring campaign visualizes Karmell’s beautiful views, and one-of-a-kind linear parks, blossoming in serene settings. The billboards spotlight Karmell’s use of raw materials used in Californian designs, which gives them a modern edge with smart home solutions. The ad copy notes the brand’s catchphrase “The Journey Continues”, along with their many pros, which include “A serene gardening experience” as well as “A scenic path to your home”, and “iconic Californian designed homes.” The ad spaces are extremely inviting and colourful, which catches the audience’s attention and curiosity. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Karnell’s campaign.
