Dubai’s roads were furnished with the outdoor ads of Braun Egypt, for the second time in a year, outstanding with people’s favourite dental brand Oral-B. Oral-B came out with a smart marketing tactic promoting both their enamel and gum repair toothpaste but this time with new phrases “prevent teeth and gum issues before they start” providing antibacterial action that protects gum on their blue branded colour background. On the other hand, the ad-copy features their famous iO electric toothbrush. Giving the new era of brushing technology with its all-black exterior look giving both effectiveness and a great user experience. Doctors were also featured on the billboard with the phrase “Dentist clean feel at home” which is exactly what the electric toothbrush is all about. The campaign popped up on the billboards of Dubai within the second week of June 2022 as hoarding boards.
