Cadbury Dairy Milk has graced Cairo’s billboards again after their last campaign for their various chocolates. The food and beverages tycoon Mondelez Egypt Foods lays out the different ice cream options they have to combat the summer sultriness. Cadbury’s famous brand identity is utilized through the billboard’s purple background. The chocolate brand claims with effortless confidence, “You know you’ll love it”, situated between two ice creams. Cadbury has milk sticks, ice cream tubs and ice cream cones, as seen on the visuals in various flavours such as caramel, vanilla and cream. Learn insights about Cadbury’s campaign through checking out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai.
