Following their prior appearanceJeep rises once again on Dubai’s OOH Arena with their ongoing campaign, featuring their All-New Grand Cherokee L. 

Jeep showcases both the interior and exterior All-New Grand Cherokee L, highlighting its refined automotive design. The futuristic automobile reflects the brand’s 81 years of expertise, along with their distinctive four-wheel drives. The ad spaces host the car model in an artistic desert environment, in addition to a long shot of its noteworthy interior. The ad copy notes the car model tag “Grand Cherokee L” and the campaign slogan “A New Era of Refinement”, translated in Arabic to “الجديد كلياً”. 

The recurring campaign struck Dubai’s billboards in the first week of June on Digital Screens. 

The Art & Science of OOH

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