Sarwa Insurance rises on Cairo’s billboards with a challenging new campaign, promising to change your views on insurance forever. Sarwa accomplishes such change by building trust and confidence as well as certainty in their client’s business. The fast-growing and dynamic insurer offers a wide range of both personal and commercial lines of insurance solutions, making them fully equipped to provide exemplary services and value. The awareness campaign ad spaces showcase both segments for which Sarwa provides insurance for, reflected in a close-knitted family and the other a business environment. Having placed the family insurance visual upon a green background symbolizes that Sarwa Insurance hopes for growth, harmony and safety. On the other hand, upon the commercial insurance visual, Sarwa Insurance chose a blue background in order to reflect loyalty, trust and confidence. The ad copy notes “معاك ثروة، هتغير فكرتك عن التأمين” which translates to “With Sarwa, Changing how you think of insurance”. Other than the brand logo being visible on the ad, Sarwa’s hotline and website are placed in case of any inquiries. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Sarwa Insurance’s campaign.
