The orange telecommunication company Orange just dropped a new OOH campaign; this current one is the next one after Ramadan’s campaign, which was coincidentally the previous campaign of Orange. The campaign is a brand awareness campaign about the benefits you’ll get once you subscribe to the company. That’s why you’ll find many benefits are mentioned in the billboard’s copy. The call to action is very obvious as the main message is “switch to Orange” then the benefits count starts, as it mentions the competitive offers, the strong reception, recharging cards, free WhatsApp, complimentary MBs, and many more features you’ll get once you switch to Orange. The colour of the copy is the signature orange colour that has been used since forever, which is no surprise for the brand. To find out more about Orange’s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, and budgets, media plans, and more.
