Following their special appearance at Cairo’s OOH Arena last summer, White Sand is back on Cairo’s Billboards offering the audience a life with a view. 

White Sand launched their latest awareness campaign with the sole aim of sharing their one-of-a-kind payment plan, which entails a 5% down payment in addition to up to 8 years of equal installments. The campaign visuals reflect White Sand’s tranquillity and mesmerizing scenery revealing panoramic views of the azure Mediterranean waters in the heart of the North Coast, located at 75KM to be exact. The ad design shows off White Sand’s beaches and perfected amenities in order to catch the attention of the audience. From private pools to public beaches and sports courts, it’s all available at White Sand. The ad copy notes the slogan “Life with a View”, which is strategically placed upon beautiful views and bright blue skies. Lastly, GV Developments notes their hotline for any further inquiries. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about White Sand’s campaign.  

Campaign Credits

Industry: Real Estate

Brand: White Sand

Advertiser: GV Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Branding Campaign | Summer 2022

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