TMG is not going to leave the OOH scene anytime soon. The real estate tycoon is giving us an OOH campaign weekly. And the latest one is "Noor Capital Gardens" project. 

The previous OOH campaign had the same message, "your smart choice for a new life," The same message is still going with the current campaign. In our opinion, very convenient for the campaign's purpose. 

The billboard has two parts. The first part is all the details you need to know about the project, from installments to the villas sizes. It's mentioned that villas sizes start from 195 m2 and instalments for 15 years. The second part has the visual of a beautiful villa in a quiet, neighbourly area and the project's motto we mentioned earlier.

To find out more on Nile Developments' campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.

The Art & Science of OOH

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