Drivingaround the city of Cairo, you’re bound to come across one of Hardee’s medium and large billboards advertising their new Red Hot Chicken Sandwich. With superb artwork, the ads showcase the sandwich and its name… and nothing else! Simple and straightforward, the ads will make your mouth water and your stomach growl with hunger.
Have you tried Hardee’s all new spicy chicken sandwich yet? As its slogan says: it’ll set your senses on fire! Spicy sauce, spicy cheese and spicy bread… my taste buds are already burning!
The city drive surely makes us hungry!

Hardee’s new spicy sandwich-00
Hardee’s new spicy sandwich-00

The Art & Science of OOH

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