The most famous real estate Nile Developments made another appearance in the outdoor advertising scene. Last time’s outdoor campaign wasn’t anything less creative than the current one. The campaign’s message is “setting the path forward,” with the visuals of arrows flying forward to confirm the written statement. The visual and the headline work hand in hand to deliver the campaign’s message, which is related to an optimistic future. The colour choice in this campaign is very pretty interesting, choosing red as the primary colour to the campaigns to deliver the message of energy, excitement, and passion. In addition, choosing navy blue to be the secondary colour gives the impression of reliability. On the top right corner of the copy is the hotline, and that’s it—no complications and much information that may cause a distraction to the audience. To find out more on Nile Developments' campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
