There are products that won their spots forever. And Voltaren is one of them; The Classic Voltaren is here with a new campaign. And what's really brilliant is that the brand always updates itself; if it's not the packaging, then the formula or the outdoor advertising campaigns. 

Now about the copy, it’s classic like all the pain relief cream ads worldwide; a body with a red flaming effect gives you the impression of pain. A back with a blurry red spot on the lower back area is a famous area of pain. The ad's motto is "Double the effectiveness for pain relief," with the number 2 bigger to grab your attention at first sight that the gel got reformulated.

In the footer of the ad are what the new formula claims will do, in 3 points which are:  relieves the pain, lessens the swelling, and an anti-inflammatory topical gel. And honestly, we fully believe that Voltren Gel is able to do all of that. last but not least we need to highlight that this is Voltaren’s first campaign. although the advertiser GSK had many OOH campaigns before such as Otrivin and Panadol.

If you think that’s all about Voltaren campaign, think again! We have in-depth analysis regards the campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.

Campaign Credits

Industry: Healthcare

Brand: Voltaren

Advertiser: GlaxoSmithKline (GSK)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Voltaren

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