Dubai's real estate sector is rapidly expanding. With new cities being built, more and more developers are attempting to establish themselves in the region, Meraas stays on top of the list with consistent projects and developments it has introduced Nad Al Sheba to the public eye. The campaign gives the audience insight into Nad Al Sheba Gardens. Features bespoke villas, semi-detached townhouses and villas for sale in Dubai’s neighbourhood coveted by a nostalgic design philosophy, creating a unique place within this effervescent city. Narrow lanes and open lawns welcome distinguished families and like-minded people who appreciate privacy, style and a unique way of life. Putting a strong emphasis on what the compound offers the ad copy used phrases like “ بك يليق سكن “ a neighbourhood that deserves everyone’s attention with a simple yet aesthetically pleasing looking background featuring a woman with a white horse and a catchy phrase “ بينا خليها” ” stays between us” The campaign was widely distributed in the second week of June as hoarding boards.
