UAE’s most extraordinary shopping destination, The Galleria Al Maryah Island, rises on Dubai’s OOH Arena with their new promotional campaign. The Galleria inspires its audience to escape the ordinary now in order to get a chance to win one of 3 electronics hampers worth AED 5,000 each. The audience must choose a persona, take a picture with the giant G in The Galleria from 03 May and enter to win the prestigious prize.
The campaign ad space features each of the 3 personas people can choose from in order to win the prize. Each persona describes a living style, the first being (the world is your runway) the highly fashionable and the high teas, the second (Cool, comfort and contemporary style) explores the not-so-ordinary lifestyle that excites them, the third and last (Life is for living with those you love) describes those who live to enjoy the nearest and dearest to them through extraordinary adventures. Each billboard is designed exquisitely, highlighting the persona perfectly in order to catch the audience's attention. The ad copy notes the campaign name “Escape the Extraordinary”, also translated in Arabic to “اخرج عن المألوف”.
The campaign struck Dubai’s billboards in the first week of June on Digital screens.
Industry: Retail Shopping
Brand: The Galleria Al Maryah Island
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Dubai | UAE | United Arab Emirates | The Galleria Al Maryah Island | Escape the ordinary
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