“Smiles” is back again after last March’s campaign. The food delivery phone app had been around Dubai’s roads for over a year. The outdoor advertising campaign’s visual directly promotes the points program the application offers. To keep you in the know Smiles app was originally is deals & rewards app powered by Etisalat and recently started to provide food delivery service, making the application excellent on many levels. Regards the visuals, it’s pretty simple as the famous yellow smiley character is handing an order. On the digital screen version of the campaign is a surprised people are receiving the order from Mr. Smiley. The message “order food from Smiles, earn smiles points, with every order” focuses on the fact that using the app will qualify you to be on the points program when you use their food delivery service. With the icons of App Store, Google Store, and Huawei’s App Gallery to let us know that the application is available for both operating systems. Regarding the colors, they could’ve been a little more cheerful to match the smiley face theme. But still, the campaign is not bad at all. And lastly, the outdoors campaign was published in the form of DOOH and bridge billboards.
