Home In is announcing in an outdoor advertising campaign that they are going to open their doors for visitors from 23 to 26 June to display the yearly event for furniture and home decorations. The advertiser is using event marketing strategy to market their event on the billboards of Cairo with a similar design template to that of their OOH campaign for their last event announcing the location in the Cairo International Convention Centre in Nasr City with offers up to 50 percent off with free entrance under the custody of the minister of trade and industry. The campaign was on the roads during the second week of June, using uni-poles and mega-signs in different locations across Greater Cairo. To uncover more about Home In campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, and locations, budgets, media plans, and more.
