Pizza Hut rises once more following their prior appearance with a new awareness campaign, spotlighting thrift Original Handmade Dough.

Egypt’s most popular pizza destination made a special debut, featuring their light, crisp and crunchy handmade dough. Mouthwatering visuals of Pizza Hut’s one-of-a-kind pizzas were displayed in the ad, accompanied by the campaign catchphrase “العجينه الأصلية المحضرة يدوياً”, which translates to “The Original Dough Prepared By Hand”. The ads are very eye-catching due to the appealing visuals and utilized colors that are highly visible and energetic. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Pizza Hut’s new campaign.  

The Art & Science of OOH

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