Since its Previous campaign, Cali Coast has been adding a playful touch to Greater Cairo's streets. This is something we're missing on our roads; we demand more colors! Cali Coast won't give up the outdoor advertisement race anytime soon. \r\nAnd since we're talking about the copy, let's start with the message; therefore, an excellent combination such as Lounge, ride, enjoy, play, surf, relax, Get ready varies from one billboard to another, which gives the vibe of summer; the choice of words is impressive as it serves the objective of the campaign perfectly, especially when it's in a different font to grab people's attention. It's worth noting that Maven Developments' projects have been around Cairo's sitemap frequently just to earn its spot.\r\n\r\nIf you think that’s all about Cali Coast campaign, think again! We have in-depth analysis regards the campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.