InstaPay rises on Greater Cairo's prime OOH scene with a new awareness campaign highlighting the organization's main service offering which is to facilitate fast, secure and instant transfers anytime anywhere. InstaPay is an electronic fund transfer (EFT) service that allows customers to transfer PHP funds almost instantly between accounts of participating BSP-supervised banks and non-bank e-money issuers. The service is available 24x7, all year round. The 'Fastest Fast' read the ad copy of the first of its kind application was licensed by the Central Bank Of Egypt (CBE) last march; aiming to enhance Egypt’s emerging digital economy, allowing transactions to be rendered digitally, in an instant, either through bank accounts or a Meeza card. There are 13 banks currently supporting the application: The National Bank of Egypt, Commercial International Bank, EGBank, Arab African International Bank, SAIB, Banque Misr, Banque du Caire, Egyptian Gulf Bank, ALEX BANK, QNB Al Ahli, Arab Bank, and Société Arabe Internationale de Banque. To uncover more about InstaPay's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, and locations, budgets, media plans, and more.
