Back To Top Arrow

The Egyptian TV channel, part of Dubai’s MBC Group, has launched a new awareness campaign to showcase their most celebrated shows for the new season. Drama, comedy, talent shows and famous stars continue to delight Egyptian audiences ever since the channel started to broadcast back in 2012.
Gates, large and extra-large billboards bring you MBC’s top shows to the streets of Greater Cairo. Despite the size of the campaign, the choice of locations doesn’t seem to match previous campaigns from the brand; we are expecting stronger positioning for their Ramadan campaign.
Great artwork and simplicity in the ad copy make the red of their logo stand out quite elegantly. Make sure to check the TV guide included in the ads to watch the shows!

MBC top shows hit the roads-00
MBC top shows hit the roads-00

Campaign Credits

Industry: Broadcast Media

Brand: MBC

OOH Size: X-Large uni-pole | Large uni-pole

Country: Egypt

Region: North Africa

Tags: North Africa

Your OOH Market Intelligence, is ready to provide specific campaign insights

Related

MBC comes back to the roads for Ramadan-cover-image

MBC comes back to the roads for Ramadan

MBC continues the Christmas season campaign-cover-image

MBC continues the Christmas season campaign

MBC starts the Christmas season-cover-image

MBC starts the Christmas season

The faces of MBC for Ramadan-cover-image

The faces of MBC for Ramadan