The Greek Goddess “Evia” Is Taking Cairo’s Outdoor Advertising To New Levels

Mountain View is raiding the OOH scene once again. Since the last campaign of Mountain View Ras El Hikma. And we’re hungry for more OOH campaigns. But this time, the Real Estate magnate is bringing a beautiful Greek Goddess called "Evia." The main reason we're calling the latest project "Greek" is the style, as the whole project is designed precisely to look like Evia island's style in Greece.

The ad visuals are proof of the Greek designs as the billboards show the summer, sunny, and breezy ambience that varies from one billboard to another. The visual is divided into two balanced parts, one part to showcase the project and the right half with the motto "take summer to new levels." Perfect design without any overwhelming colours, and white is king.

If you want more about the Evia campaign's location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).