Araf the community builder has risen again on the billboards of Dubai given people an exceptional experience “Robinia” 

Arada has launched Robinia, the third phase of its Sharjah woodland community Masaar, in response to robust buyer demand for high-quality, spacious and nature-inspired homes. The launch of the 565 villas and townhouses in Robinia has been brought forward after the first two residential phases at Masaar.

Valued at AED8 billion and containing 4,000 homes spread over eight gated districts all linked by a ‘green spine’ featuring 50,000 trees, Masaar has been the bestselling off-plan project in Sharjah since its launch in January 2021. With a phrase “أسلوب حياة راقية في أحضان الطبيعة”

The campaign is relatively new distributed in the form of Digital screens, Hoarding boards,  Lampposts, Megacom and Uni-pole.

The Art & Science of OOH

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