Holding the leading exchange company in the UAE, Al Ansari Exchange climbs Dubai’s billboards offering the audience a chance to become the next millionaire; they do so following their prior campaign that was launched back in April. This summer, Al Ansari Exchange is giving away a chance to win AED1,000,000, an Iphone 13 every week as well as more notable cash prizes to whomever sends money through the Al Ansari Exchange Application or branches. In addition to all that, the prestigious exchange company grants a brand new Mercedes-Benz when a qualifying transaction is made, or Kilo of Gold when you refer a friend. The remarkable prizes are strategically placed in the ad designs for the awareness campaign. The AED1,000,000 prize is spotlighted as it is the biggest prize yet, furthermore a visual of every other prize is mentioned to further entice the audience. The gold color used in the ad symbolizes prestige as well as wealth, which are the qualities that are represented in the brand as well as the campaign. The ad copy notes the campaign name in English “Be The Next Millionaire And Change Your Life” as well as Arabic “كن المليونير التالي وغير حياتك”. The word “Millionaire” is highlighted in both languages in order to grab the audience’s eye, as it is a very striking and noticeable word. The campaign struck Dubai’s OOH prime spots in the first week of June on Digital screens, Hoardings and Bridge billboards.
