A newcomer to the Egyptian OOH scene, no wonder the real estate industry still has more brands to bring on to the media market, especially the outdoor advertising market. MAQAM Misr branding billboards across Greater Cairo are sophisticatedly loud! A very straightforward ad message stated the brand name “MAQAM Misr” and the purpose message “Launching Soon… New Capital”, alongside the visible call to action. The clear message makes it easy to get on the roads, credits to the visual design, as the light colours of the words are comfortably visible over a long distance, and the deep blue colour of the background highlights the glowing text, altogether inspiring exclusive elegance. The ad message is not wordy; hence, they are not negligible either, but it would be better if they were a bit less; that would take the design concept to a higher level. The brand name took the hero space, and it looks neat in its golden colour with a white touch in the middle Q of the name, then the rest of the ad message mixed the gold and the white in a balanced scale. The campaign distribution somewhat covers the targeted destinations over Cairo, deploying billboards and double-deckers, carefully picked in broad visibility areas. To discover more about MAQAM Misr ‘s new campaign, visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company, and analysis system in Cairo, and Dubai, to gather details regarding the campaign budgets, types, kinds, locations, and more.
