For the first time on Cairo’s OOH scene MOHM Office Furniture scored with an outstanding awareness campaign promoting their unsurpassed detailed focused office furniture that simply fits all work environment needs and requirements, a dazzling campaign design with different looks spreaded all over greater Cairo’s most wanted out of home media locations with a flattering motto straightforwardly phrasing ‘Work, Redefined’. In 1974, engineers Samy Fhim and Abdel Hady Abdel Moneim founded the company which became MOHM, a ground-breaking project that essentially put Egypt on the map in the furniture design, from humble beginnings in a rented workshop to a trailblazing project. The Campaign’s visual relied on using an eye pleasing mixture of colours with differentiating the Arabic motto looks from the English Written ones, a strategy and design that simply shows the audiences how the brand can be extensively detailed in their products designs, two faces for each look, one with the brand’s name, website, and hotline number and the other with some of their stunning new furnishings. To grasp a more detailed sight of MOHM’s newest campaign, go to Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai.
