It has been a while since the last appearance of RAKBANK on the outdoor advertising media of the Emirates. After the active presence during 2021, however, in the same month of the previous year, two campaigns were already published on the roads of Dubai, Sharjah, and other cities. Last campaign Lionel Messi promoted the bank cards as the official ambassador of Mastercard.

This time the bank tempts the fashionistas and the shoppers with “Bank in Style - The RAKBANK Sale 2022,” the credit card that gets you AED 1000 EMAAR gift card, alongside many extra benefits moreover, the chance to win a luxurious car.

The reddish design is an excellent option for the campaign’s visual; it has many objects with the hero model, representing facts and information; hence, it shows no clutter and looks elegantly neat. The card’s privileges came in the shape of 3D objects creating a fancy modern interior for the red space, the model interacting by a happy physical action in harmony with the entire scene, the whole artwork seems monochromic with clear white text on top “Apply, Save & Win” in the upper left corner, while the product logo takes the left one. Down left the official website with the “Win a Luxury Car” icon, and the bank logo comes in the right corner—a very straightforward concept, also rich with an appeal.

The campaign popped up in very strategic places targeting certain customer segments and varies from traditional OOH and digital screens (DOOH).

The Art & Science of OOH

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