It's never too late to talk about EL ARABY's father's day campaign. The brand's previous campaign wasn't anything less eye-catching than this one. This campaign was celebrating father's day in the most touchingly way ever. The campaign's message was a spitting image from you, thank you, father! with the multiple versions of fathers looking proudly at their children; it varies from one-on-one ad version to a family man looking happy with his children. What we really like is how natural the pictures are. They are just like a random picture taken from a family's album, which was very convenient to the objective of the campaign. A mention-worthy notice is the campaign came in double-decker, combination, 3 uni-pole, and double-decker in 6 locations in Cairo. If you think that’s all about the EL ARABY campaign, think again! We have in-depth analysis regards Sharp’s campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.