UC Developments’ new project, “EAST TOWER” is a very tempting one to own a unit in the New Administrative Capital. Since the previous campaign was back in October last year and the project was going strong and decided to astound us with a new campaign.
The EAST TOWER will be 168 meters, around 40+ floors or more, and it will be one of the tallest buildings in Africa, according to the UC Developments website.
The ad copy is very eye-catching as the numbers are the most significant element of the billboard. The numbers are the down payment is 10% and the discount up to 35% when reserving your unit through EAST TOWER. It’s a well-known trick in advertising to show the number first to the audience to grab their attention. And we think it worked!
The rest of the ad shows a fancy tower in the middle of the billboard and on the right side, a slightly formal motto “commercial units with an investment horizon,” and the hotline number on the corner.
Discover more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence about the EAST TOWER campaign budget, locations, and media plans.
Industry: Real Estate
Brand: East Tower
Advertiser: UC Developments
Region: North Africa
Tags: Awareness Campaign | CBD | East Tower | New Administrative Capital | UC Developments
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.