ENOC, the prime oil and gas company owned by Dubai’s government, soars over UAE’s OOH scene, after their last OOH campaign for their “Reimagine Energy” campaign for the Expo Dubai 2020 Pavilion. Their application includes loyalty programs with exclusive offers and deals. ENOC (Emirates National Oil Company) presents the image of a gas pump and their station with its green and red identity following the logo, as a man stands in the line of vision while he holds his mobile his hand, triggering audiences to check the “Yes Rewards” application owned by ENOC. “Earn. Redeem. Save” is made possible through downloading the app whether on the App Store or Google Play, to “Save on Fuel, Coffee, Car Wash and More!”, in partnership with Zoom, Autopro and Tajeel. An example of the exclusive offers and deals they have on the app is “Buy 4 Zoom Coffees, Get 1 Free”, displayed over a girl’s hands holding a coffee. They make maximum use of the visuals by announcing that they are now open in Al Ramtha. During the first week of June, the OOH campaign was shown on Dubai and Sharjah's key roadways and was dispersed over Hoardings, Digital Screens, and Lamppost billboards.
