After the teaser campaign that raised too many questions when people spotted it in Cairo's streets a couple of weeks ago, the mystery has been revealed lately. The logo of the cervical spine gave us a slight hint of what the campaign regards. And yes, we guessed it right. It's about the brain, and to be more specific, it's about brain attacks. The awareness campaign has been initiated by Neuro Espitalia, a hospital that specializes in providing advanced medical care neurosurgery field. The logo of the teaser campaign turns out to be the very logo of the hospital itself which connects the dots perfectly. The hospital also promoted this awareness campaign on their social media by enlightening us with some symptoms that the patient may come across, such as moving arms and talking difficulty and weakness of facial muscles. Unfortunately, the OOH campaign's reveal is not that informative as it shows only the hashtag of the campaign, and it's about the brain attack, the hotline. And on the right side, it shows the hospital's name and what it specializes in. In the end, we believe that the campaign was interesting enough to make us learn more about brain attacks and when to have medical consultations. We hope to get more campaigns like this to educate the audience about neurology-issues-related. If you liked this campaign, that's not all! We have further information about the budget, location, strategy, and more. You may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
