Nestlé Egypt is bringing a new Nescafé campaign to the scenes of Cairo for people to discover their love of black coffee with their black new roast launch. Have the most intense start of your morning with the perfect NESCAFÉ Black Roast bursting with rich coffee flavour for the strongest start to your morning without having to add an extra spoonful. Specially selected beans roasted longer to develop a new level of richness & intensity in both flavour & aroma. The ad copy is smartly picking to place the Black Roast, Nescafé’s cup, and coffee beans in the perfect spotlight giving people an even more eagerness to try it along with a phrase that says “ محمصة اكتر لعشاق القهوة القوية” and it’s NESCAFÉ logo. If you have additional questions about Nescafe's campaign, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media analysis system and intelligence company, in Cairo and Dubai, to know the campaign's budget, types, kinds, locations and more.