Careem’s campaigns are famous for always being a success, whether it’s in Cairo or Dubai. Yes, we know that already but the last campaign ensured it. what’s mention-worthy that the last campaign was back in 2019. we missed them on the OOH sitemap. so we should welcome them back! The mobility service provider has been mastering its signature colour and its youthful campaign since it started until this very moment. The campaign has been released with many sub-messages but the main message is “don’t drive and keep on…” and the message varies from one billboard to another. And the faces they are using with Egyptian features just to be more related to the normal user. The campaign basically is counting down the pros of using Careem as the low prices, promo codes, and 247 call centers. The campaign is very popular and targets the majority as Careem now is the most affordable mobility service app currently in Cairo. If you want more about Careem’s campaign’s location, budget, strategy, and more you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
