The previous campaign of Sharp, “Sharp made it colder” is still going strong. The home appliances brand since Ramadan and been using the same motto, and honestly, we think it’s very catchy. 

Ahmed Magdy is the brand ambassador, and since Ramadan, the line of the AC part was his, so we’re no strangers to his appearance on Sharp’s ads. The ongoing campaign was versatile and had many lines based on the appliances; the campaign this time focuses on ACs, that’s why they used the “Sharp made it colder” part. The billboard’s theme is very convenient to the advertised product as they chose the blue colour with Magdy’s comfortable posture while the AC unit with its sleek black design is displayed in the middle. 

If you think that’s all about Sharp’s campaign, think again! We have in-depth analysis regards Sharp’s campaign budget, locations, and media plans through our platform MOOH the ooh intelligence data provider for Cairo and Dubai.

The Art & Science of OOH

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