Following the rebranding campaign of Khozam Developments with hopes of becoming an international player in the real estate market, they are now known as IL Cazar Developments. The real estate developer has been engineering high-end designs for over 60 years, their latest project being NORD, New Alamein. The newest project is marketed to be the “gate to a carefree and de-stressing life”, and the branding campaign reflects just that. The ad spaces spread across Cairo streets mirror the carefree and untroubled nature of the project, catering to all that customers may need. Clear blue waters and golden sands are a key element in the ad designs, highlighting the stunning landscapes available at NORD. A visual of all the different units available at NORD is also placed in the ad, pointing out the variety available. The main campaign colour palette utilizes white and coral, which are very summery and fresh colours that give off positive vibes while accentuating the beautiful landscapes present in the distinguishable new project “NORD”. The ad copy subtly notes the hotline and Il Cazar Developments website for any further inquiries. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about NORD’s campaign.
