Vodafone has launched a new campaign promoting its platform for gamers "Vodafone Play" with a major outdoor campaign occupying major roads and streets across Cairo. 

" It is your play, win it for free ", the CTA of the ad encourages users to subscribe for free to the Vodafone gamers' hub and enjoy hundreds of Ad-free games, participate in tournaments, and get Vouchers for PSN and PubG at discounted rates.

The Ad featuring famous pop star and singer Amir Eid along with Rock Star Cairokee encouraged users just to log in to their accounts with the smart device - smartphone, laptop or smart TV and get started with a binge of their favourite games.

Looking to find more on Vodafone's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.

The Art & Science of OOH

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