Compared to content, message, and the target audience, Talaat Moustafa Group TMG’s new campaign is unlike the previous one. Here’s why; this campaign promotes the Central Bank of Egypt initiative. This approach is a pivotal one in the real estate market as it offers a faster process when it comes to buying real estate, but at the same time, you can pay in instalments for up to 25 years duration. Too good to be true! So, the copy itself is very convenient and has been designed smart enough to make the interested person get a general idea about the initiative while taking a quick glimpse. The slogan of this campaign is “Reserve your unit now… and get it in Al-Rehab or Madinaty immediately!” which promises a fast process and out-standing location, notice the emphasis on keywords like now and immediately; the ad shows the details of the instalments plan to start with the size of the units and instalments start rate and the hotline for further help. Our last thought about this campaign is promising as it will give an excellent boost in the real estate market and will generally nourish the scene. Get the whole insights about TMG’s OOH campaign, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
