Following Mink’s prior appearance, advertised by Reedy Group, Dr Chabrawichi rises on Cairo’s OOH Arena with Mink’s “Love Your Hair” campaign products, featuring their conditioning creams with Avocado, Jojoba oils and shea butter as well as their Garlic, rosemary and castor oil cream, in addition to their honey, wheat germ and argan oil conditioning cream, Lastly, the campaign also features their aloe vera, olive oil and almond oil cream. The campaign ad space hosts the conditioning creams, highlighting each cream’s nutritious ingredients. The ad space colours change from cream to cream and are spread out in many locations across Cairo roads. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Mink’s campaign.  

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Mink

Advertiser: Reedy Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mink | Love Your Hair

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