June makes it feel like June indeed! The coastal town of June North Coast is launching a new phase in an OOH campaign all over Cairo, after their last OOH campaign. SODIC Developments, the top real estate developer, took Ras El Hekma’s road as the home for this dazzling project.
“It’s always summer” with June, etched across the billboard in simple, white typography that compliments the soft, cursive nature of the logo’s font. Announcing proudly, “Now launching a new phase”, June hints at their stunning coastal beaches and summer houses. Summer daydreams glisten in the featured model’s eyes as she stares out faraway, with aqua water behind her. Another visual shows the playfulness of June as the model wears roller skates along with her casual summer attire, perched on a high platform by the beach. Two gorgeous villas’ architecture grabs the eyes of all passers, with private pools and bright greenery. The brand includes their hotline and website as a call to action.
Curious about SODIC Development’s campaign? Check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to find out the campaign’s budget, types, kinds, locations and more.
Industry: Real Estate
Brand: June North Coast
Region: North Africa
Tags: Awareness Campaign | June North Coast | SODIC | SODIC Development | Summer | Sahel 2022
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