Since its initial launch in 2021, ETC had been adamant about spreading the word and marketing the channel to its intended target audience. 

The Egyptian Media & Broadcasting channel takes every chance it gets to advertise and publicize their channel frequency, whether through social media, or other means. Their latest awareness campaign showed up on Cairo’s OOH Arena, spotlighting their channel Frequency, that being “12015V”, in a simple yet catchy feature. The ad design hosts a blue background, reflecting the brand identity’s color palette, which mirrors the brand’s expertise in producing and broadcasting trusted media content. The ads are very simplistic, dynamic and straight to the point, focusing on the intended message successfully. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about ETC’s campaign.

The Art & Science of OOH

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