Since last Ramadan’s campaign, Mongini’s been baking some cute OOH to sweeten up our day. The dessert shop chose a wedding-themed campaign with the motto “Where do you go? A dessert you can’t let go” just to add another dimension to their delight-ness. The color palette is purple, pink, and white which in our opinion is a very convenient option for the chosen theme. And the bride that seizes the groom by the collar adds a funny twist to the copy. Interested enough? Take a look at Mongini’s campaign’s budget, media plan, OOH types, etc. You can also learn more about monitoring out of home (MOOH), the dedicated OOH media intelligence company, and the analysis system in Cairo and Dubai.