Lamar’s been absent from the billboard game since last December’s Campaign, Alright. But they came back with a more robust campaign as they emphasized the natural taste they are famous for. The message Lamar is sending through their ad is that the natural taste is what they will serve you in their wide range of juices, as shown. The green garden sums up the idea once you look at it. Extra points to the “Sugar-free” stamp on the right side of the ad highlight that the juice also targets people with a healthy lifestyle. Kudos Lamar! Get the whole insights about Lamar’s OOH campaign, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.