The automotive marque Haval, as well as the mother company, the Chinese manufacturer Great Wall Motors (GWM) rose on Dubai’s billboards showcasing their top-selling car models. The ad displays three car models, including the GWM POER in red, the Haval DARGO in orange as well as the Haval H9 in silver. The ad copy notes the significant benefits one will gain when purchasing their model of choice. The ad notes how the cars are “Designed for comfort, built for adventure” the latter was also translated to Arabic noting “مصممة للراحة و المغامره”. The mentioned exploits are further illustrated in the environment in which the cars are placed in. The desert is known to need high caliber and efficient cars in order to drive safely while having fun. The setting of the ad communicates the capabilities of the cars displayed in such a hard and challenging environment. The ad copy also mentions the installment prices of two exhibited car models, the POER Platinum set at AED 1279 / per month, in addition, the Haval H9 (7seater) set at AED 1699 / per month. Lastly, the brand hotline was subtly added for customers who need more information. The new campaign struck Dubai’s Billboards in the fourth week of April on Hoardings.
