It is one of our expertise to deliver a monthly updated and consistent analysis of the Top Campaigns of the month in terms of industry and outdoor advertising. So far, the media and real estate industries have been dominating the OOH landscape and INSITE OOH has been closely monitoring Cairo's roadways for April's Top 20 Campaigns of 2022.
Being one the sole representatives of food services in the first 10 places, The First Healthy Supermarket Chain in Egypt Healthy and Tasty has made a surprising appearance at the top of April's top campaigns chart within the momentum of Ramadan Season, which usually sees a sturdy representation of media and broadcasting industry.
Occupying 84 ad faces in April, Healthy and Tasty provides more than 2000 products and healthy alternatives in one place, specializing in providing food products, beverages, and various healthy alternatives that suit all different diets with the best quality, and delicious taste.
The campaign’s message to its consumers was “ Sorry For Being Late”, depicting the idea of leaving them for unhealthy food during the past period while establishing a new era of healthy eating to achieve the desired weight at affordable prices just by calling the hotline 19132.
Occupying six places on the top 20 chart, mainly advertising for Ramadan shows, the media and broadcasting industry has been represented by DMC, ON E, AL Hayah TV, Mehwar TV, CBC and MBC Masr, taking over most of the ad spaces.
In the 10th place came the Egyptian Post prominent campaign ' The Secret With Egypt Post', starring megastar Amr Diab, while April featured 10 new campaigns versus another 10 ongoing campaigns.
Occupying the sole place in the top ten charts for real estate with their Iconic Ever project, Cred real estate developer came in seventh place, represented by their campaign catchphrase "Life Inside Out" with 52 ad faces.
Equalizing the most number of places in the top 20 chart, the media and broadcasting and real estate industries have occupied six places each In April, while the remaining places were divided between the telecommunication, FMCG and banking industries.
Follow the infographic to see more campaigns that conquered the billboards this month. Also, through the market insights of March, you can learn more data and figures about what is going on over the OOH arena in Cairo https://insiteooh.com/article/6327-cairos-ooh-scene-still-retracting-as-aprils-market-insights-reveal-a-shrink-during-ramadan
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Advertiser: INSITE OOH
Region: North Africa
The Art & Science of OOH
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