Schewppes’s campaign and Asser Yassin just reached perfection with their latest OOH campaign

Schweppes did it once more! Since its last campaign in March, the beverage brand decided to outdo itself this time with an even more chill campaign.

The classic Schweppes never stops impressing us, if it’s not for the fizzy and refreshing taste it keeps on providing ages ago, it would be for their cool campaigns. Asser Yassin the ‘Suits’ star is going casual with the slogan (Never mind, it’s Schweppes’s time) in an outdoor advertising campaign on Cairo roads.

The TV commercial was nothing less remarkable than the OOH campaign. The campaign has multiple shots from the TV commercial with the infamous model-like attitude Asser always gives. What’s cool about the campaign’s slogan is the sensation of casualness you get once you read it. It's noteworthy that the campaign slogan has been ongoing since 2020 and it’s been booming since then and still going strong.

Learn more about the Schweppes campaign’s budget, media plan, OOH types, etc. You can also contact monitoring out of home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.