Cred, one of the flagship real estate developers in Egypt, Cred has made a buzz across Cairo's roads by taking over the prime locations to present a one-of-its-kind mixed-use destination in the west of Cairo, “Ever".    

Cred has released a new outdoor advertising campaign in Cairo's most vibrant neighbourhoods with eye-grabbing visuals, similar to its previous OOH campaign which was a teaser that hyped up the audiences on the roadways with its blended colours streaks on the visuals and its catchy phrase “Life Inside Out”.  

With a signature master plan, the artwork design of the campaign was novel yet innovative, incorporating infused vibrant colours in the background. The golden mind behind the powerhouse Cred, Ahmed Mansour, launched a signature mixed-use destination “Ever”, nestled in a very unique location in the west of Cairo, in collaboration with the New Urban Communities Authority (NUCA).       

Another milestone to be added to their portfolio, dubbed "Ever", spans over a total area of 40 acres comprising residential, branded houses, commercial, administrative, medical, and hospitality with the finest architectural style. 

The verbal elements host the advertiser’s name “Cred” which stands for "credibility," representing the core of the brand, which is a top-notch developer that highlights new ideas, also revealing the new project “Ever” and adding the hotline for further information.  

To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding the campaign types, kinds, locations, budgets, and media plans, and more.

Campaign Credits

Industry: Real Estate

Brand: Ever

Advertiser: Cred

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Cred | Ever | Lanuching Campaign

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